 Solutions
for: |
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Mobile
Music Solutions
Taking Music Mobile
pvNS
enables music companies, service providers and
mobile operators to deploy profitable music
services over today’s mobile networks. |
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Mobile
Multimedia Solutions
Taking Content Mobile
Create
the service your customers cannot leave behind.
Uplift hearts, provide peace of mind, and provide
security to your customers — while capitalizing
on the large wireless market. |
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Mobile
LIVE Solutions
Making Mobile Come Alive
Create
a compelling, novel experience with a LIVE offering
geared towards wireless customers. pvNS makes
it easy. Use our turnkey solution to quickly
launch your live service to mobile customers. |
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| Case
Study |
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Orange
France Information and Entertainment
Portal |
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| Launch
Date: |
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December
3, 2003 |
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| Country: |
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France |
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| Network: |
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GPRS
and UMTS |
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| Goal
of the Service: |
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Orange
France launched the service to reduce
churn and increase average revenue
per user (ARPU) to establish their
brand as innovative and to familiarize
their subscribers with new services,
preparing them for the 3G infrastructure
rollout. |
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| Target
Market Segment: |
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Hip,
trendy teenagers and adults, attracted
to novelty and the new possibilities
that the mobile internet provides. |
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| Pricing: |
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Orange
charges transport fees for video but
provided the content for free (except
Adult) for the first 7 months to attract
customers and encourage usage. Thereafter,
fees were set to competitive with
other European multimedia pricing.
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| Subscriber
Acceptance: |
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Over
10% of subscribers with video-capable
phones used the service in the first
3 months with little advertisement. |
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| Technology: |
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Orange
uses pvNS' streaming software including
the FrameTrack™
enhancement for live camera feeds
and progressive download software,
called FastTrack™
for video on demand to achieve the
highest possible quality over their
GPRS network. pvPlayer
is used for all video devices which,
in some cases, are downloaded over
the air onto the handset but are often
added at the factory by the device
manufacturer. |
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Devices:
(not a complete list) |
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Nokia
7650, 3650, 6600
SonyEricsson P800, P900
SPV1, SVP2, SPVe100
Siemens SX1
Motorola Mx200 |
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Services:
(click
here) |
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Complete
information and entertainment portal
with six major categories: news,
sport, cinema, music, humor and
fashion. Orange has partnered with
seven content providers, uniquely
chosen to provide the best content
for their target market. Click
here.
Their
portal includes daily news updates,
daily sports updates, trailers and
teasers of the current week's film
releases, film reviews, extracts
from music video hits and interviews
with artists, fashion shows using
sexy models, and political satire.
The most popular categories are
music, cinema and humour, as shown
in
here.
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